Encircle Location Analytics Platform

Features

Acquisition

Customer Loyalty

Shopper Engagement

Cross Stores

Impact Analysis

Acquisition

Get insights on outside and inside traffic pattern.

Contextualize your store traffic performance. Simple door couting days are gone. Now, Get key insights on daily average footfall, outside opportunity and power hours. With acquition analytics, you can evaluate individual store versus mall footfall performance and schedule,prioratize in-store operations for maximum conversion.

Customer Loyalty

Understand your loyal customer behaviour and capitalize on it.

Boost customer loyalty by understanding behaviour of your most important customer segment. Eliminate blind spot of your loyalty strategy by understanding loyal customer frequency, recency life cycle, repeat versus new categorization. Now, you can be more informed and confident to make your loyalty program smarter and formulate strategy to create delightful customer experience.

Understand your loyal customer behaviour and capitalize on it.

Boost customer loyalty by understanding behaviour of your most important customer segment. Eliminate blind spot of your loyalty strategy by understanding loyal customer frequency, recency life cycle, repeat versus new categorization. Now, you can be more informed and confident to make your loyalty program smarter and formulate strategy to create delightful customer experience.

Shopper Engagement

Know your shopper engagement in the store to improve basket size.

Increase conversion and average basket size by understanding in-store engagement of store visitors. With shopper engagement analytics like average dwell time and percentage engaged users, you can attribute your in-store activity like visual merchandise change, store layout and even sales staff efficiency. Bounce rate tells you how many visitors are window shopper and how many were real shopper. With these insights, identify sales bottleneck precisely.

Cross Stores

Optimize performance of marketing, merchandising and operations across your store chain.

Optimize marketing and operational efforts for both maximum impact and cost savings. Impact analytics will show you the insights on what is working and what not. Attribute your outdoor marketing campaign against traffic, reduce friction between marketing and operations. Like Online Retailers, now you can do A/B testing to measure visual merchandising or windows display change, Learn seasonal patterns, weekday vs weekend performance or festival, seasonal patterns.

Optimize performance of marketing, merchandising and operations across your store chain.

Optimize marketing and operational efforts for both maximum impact and cost savings. Impact analytics will show you the insights on what is working and what not. Attribute your outdoor marketing campaign against traffic, reduce friction between marketing and operations. Like Online Retailers, now you can do A/B testing to measure visual merchandising or windows display change, Learn seasonal patterns, weekday vs weekend performance or festival, seasonal patterns.

Impact Analysis

Attribute your marketing campaigns and in-store changes.

Visualize comparative key performance indicators and find best performing and least perfoming stores across the entire chain. Perform root cause analysis in terms of traffic problem, sales staff training, store location or visual layout. Such insights enables you to take informed leasing decision and make accurate sales forecast.

Footfall Analysis

Peak-hours Analysis

Outside Opportunity

Get insights on outside and inside traffic pattern.

Understand your loyal customer behaviour and capitalize on it.

Understand your loyal customer behaviour and capitalize on it.

Repeat Vs New

Repeat Customer - Life Cycle Frequency & Recency

Visitor Dwell Time

Engagement Shopper

Know your shopper engagement in the store to improve basket size.

Optimize performance of marketing, merchandising and operations across your store chain.

Optimize performance of marketing, merchandising and operations across your store chain.

Cross Store Comparative Analysis

A/B Testing

Marketing Attribution

Attribute your marketing campaigns and in-store changes.

Peak hour Analysis

"After Learning insights on power hour of our store, We able to train and schedule our store sales staff optimally. Within just six weeks, Transactions in store increase by 10% and conversion rates go up from 24% to 26.5%."
Premium Chocolate Brand

Shopper Engagement Analytics

"Now, with Average dwell time metric and percentage engaged user, we can measure the in-store engagement precisely. Bounce Rate metric tells how many abandoning our store very quickly. This knowledge will help us to identify in-store sales bottleneck."

A/B Testing of Visual Merchandise Reset

" We focus on fast-fashion, frequent visual merchandise assortment is part of our core strategy. With Location Analytics platform, We can perform A/B Testing and understand impact of each change. Such insights help us to make quick decision to gain more opportunity and reduce loss."
Fashion Retailer

Data-Driven Loyalty Program

"Our existing loyalty program has lot of blind spots. It is time to eliminate by understanding frequency pattern and recency life cycle of this most important segment as acquiring a new customer can cost up to 5x as much as retaining existing one."

Fill Knowledge Gap

"Rise of online commerce and its ability to leverage technology to understand customers created competitive pressure on offline retailers. It created a knowledge gap. Encircle Location Analytics surely give brick-mortar retailers a strategic tool and competitive advantage."

Peak hour Analysis

"After Learning insights on power hour of our store, We able to train and schedule our store sales staff optimally. Within just six weeks, Transactions in store increase by 10% and conversion rates go up from 24% to 26.5%."
Premium Chocolate Brand

Shopper Engagement Analytics

"Now, with Average dwell time metric and percentage engaged user, we can measure the in-store engagement precisely. Bounce Rate metric tells how many abandoning our store very quickly. This knowledge will help us to identify in-store sales bottleneck."

A/B Testing of Visual Merchandise Reset

" We focus on fast-fashion, frequent visual merchandise assortment is part of our core strategy. With Location Analytics platform, We can perform A/B Testing and understand impact of each change. Such insights help us to make quick decision to gain more opportunity and reduce loss."
Fashion Retailer

Data-Driven Loyalty Program

"Our existing loyalty program has lot of blind spots. It is time to eliminate by understanding frequency pattern and recency life cycle of this most important segment as acquiring a new customer can cost up to 5x as much as retaining existing one."

Fill Knowledge Gap

"Rise of online commerce and its ability to leverage technology to understand customers created competitive pressure on offline retailers. It created a knowledge gap. Encircle Location Analytics surely give brick-mortar retailers a strategic tool and competitive advantage."

Footfall Analysis

Peak-hours Analysis

Outside Opportunity

Get insights on outside and inside traffic pattern.

Understand your loyal customer behaviour and capitalize on it.

Understand your loyal customer behaviour and capitalize on it.

Repeat Vs New

Repeat Customer - Life Cycle Frequency & Recency

Visitor Dwell Time

Engagement Shopper

Know your shopper engagement in the store to improve basket size.

Optimize performance of marketing, merchandising and operations across your store chain.

Optimize performance of marketing, merchandising and operations across your store chain.

Cross Store Comparative Analysis

A/B Testing

Marketing Attribution

Attribute your marketing campaigns and in-store changes.

Peak hour Analysis

"After Learning insights on power hour of our store, We able to train and schedule our store sales staff optimally. Within just six weeks, Transactions in store increase by 10% and conversion rates go up from 24% to 26.5%." Premium Chocolate Brand

Shopper Engagement Analytics

"Now, with Average dwell time metric and percentage engaged user, we can measure the in-store engagement precisely. Bounce Rate metric tells how many abandoning our store very quickly. This knowledge will help us to identify in-store sales bottleneck."

A/B Testing of Visual Merchandise Reset

Data-Driven Loyalty Program

"Our existing loyalty program has lot of blind spots. It is time to eliminate by understanding frequency pattern and recency life cycle of this most important segment as acquiring a new customer can cost up to 5x as much as retaining existing one."

Fill Knowledge Gap

"Rise of online commerce and its ability to leverage technology to understand customers created competitive pressure on offline retailers. It created a knowledge gap. Encircle Location Analytics surely give brick-mortar retailers a strategic tool and competitive advantage."

Peak hour Analysis

"After Learning insights on power hour of our store, We able to train and schedule our store sales staff optimally. Within just six weeks, Transactions in store increase by 10% and conversion rates go up from 24% to 26.5%." Premium Chocolate Brand

Shopper Engagement Analytics

"Now, with Average dwell time metric and percentage engaged user, we can measure the in-store engagement precisely. Bounce Rate metric tells how many abandoning our store very quickly. This knowledge will help us to identify in-store sales bottleneck."

A/B Testing of Visual Merchandise Reset

Data-Driven Loyalty Program

"Our existing loyalty program has lot of blind spots. It is time to eliminate by understanding frequency pattern and recency life cycle of this most important segment as acquiring a new customer can cost up to 5x as much as retaining existing one."

Fill Knowledge Gap

"Rise of online commerce and its ability to leverage technology to understand customers created competitive pressure on offline retailers. It created a knowledge gap. Encircle Location Analytics surely give brick-mortar retailers a strategic tool and competitive advantage."

"After Learning insights on power hour of our store, We able to train and schedule our store sales staff optimally. Within just six weeks, Transactions in store increase by 10% and conversion rates go up from 24% to 26.5%."
Premium Chocolate Brand

"After Learning insights on power hour of our store, We able to train and schedule our store sales staff optimally. Within just six weeks, Transactions in store increase by 10% and conversion rates go up from 24% to 26.5%."
Premium Chocolate Brand