Encircle Location Analytics Platform

Optimize Store Operation for maximum performance. , See what is happening in your store with real-time visibility. , Power of big data analytics and IoT for brick-mortar retailers. , Measure the impact of your marketing campaign across your all stores.

Actionable insights for brick-mortar retailers

Encircle real-world analytics platform delivers actionable insights for offline retailers. It delivers predictive, real-time, comparative and accurate analysis by harnessing visitor traffic, visitor behavioral pattern, staff operations across the locations. So, you can measure effectiveness of marketing campaigns, control the offline store operations and quickly take important data driven decisions to improve both top and bottom lines of your business.

Improve Return on Investments Improve Return on Investments

Analyze in-depth, aggregated, comparative and micro-level key performance indicator ( KPI ) of your individual store and convert more business opportunity and increase revenue.

Real-time Cross-Store Visibility Real-time Cross-Store Visibility

Monitor and control daily operation of all stores of the chain with 360 degree real-time visibility. Now, Brand manager can clearly communicate the direction and important decisions to store manager without any friction.

Forecast and Quick Decisions Forecast and Quick Decisions

Predict the near and long term trends of the store based on past performance. Now, You can take quick decisions on allocation of resources for more efficiency. Further, Accurate sales forecast will enable you to make strategic planning confidently.

Measure Effectiveness of Campaigns Measure Effectiveness of Campaigns

Attribute your promotional campaign, visual merchandise or staff change to understand impact on your target shopper behaviour. Now, You have reasonable ROI estimates of individual activity to reduce operational cost and maximize business revenue or profits.

Improve Return on Investments Improve Return on Investments

Real-time Cross-Store Visibility Real-time Cross-Store Visibility

Forecast and Quick Decisions Forecast and Quick Decisions

Measure Effectiveness of Campaigns Measure Effectiveness of Campaigns

Peak hour Analysis

"After learning insights on power hour of our store, We are able to train and schedule our store sales staff optimally. Within just six weeks, number of transactions in store increased by 10% and conversion rates went up from 24% to 26.5%."
Premium Chocolate Brand

Shopper Engagement Analytics

"Now, with Average dwell time metric and percentage engaged user, we can measure the in-store engagement precisely. Bounce Rate metric tell us how many visitors are abandoning our store very quickly. This knowledge will help us to identify in-store sales bottleneck."

A/B Testing of Visual Merchandise Reset

"We focus on fast-fashion. Frequent visual merchandise assortment as part of our core strategy. With Location Analytics platform, we can perform A/B Testing and understand impact of each change. Such insights help us to make quick decision to gain more opportunity and reduce loss."
Fashion Retailer

Data-Driven Loyalty Program

"Our existing loyalty program has lot of blind spots. It is time to eliminate them understanding frequency pattern and recency life cycle of this most important segment as acquiring a new customer can cost up to 5x as much as retaining an existing one."

Fill Knowledge Gap

"Rise of online commerce and its ability to leverage technology to understand customers created competitive pressure on offline retailers. It created a knowledge gap. Encircle Location Analytics platform surely gives brick-mortar retailers a strategic tool and a competitive advantage."

Peak hour Analysis

"After Learning insights on power hour of our store, We able to train and schedule our store sales staff optimally. Within just six weeks, Transactions in store increase by 10% and conversion rates go up from 24% to 26.5%."
Premium Chocolate Brand

Shopper Engagement Analytics

"Now, with Average dwell time metric and percentage engaged user, we can measure the in-store engagement precisely. Bounce Rate metric tells how many abandoning our store very quickly. This knowledge will help us to identify in-store sales bottleneck."

A/B Testing of Visual Merchandise Reset

" We focus on fast-fashion, frequent visual merchandise assortment is part of our core strategy. With Location Analytics platform, We can perform A/B Testing and understand impact of each change. Such insights help us to make quick decision to gain more opportunity and reduce loss."
Fashion Retailer

Data-Driven Loyalty Program

"Our existing loyalty program has lot of blind spots. It is time to eliminate by understanding frequency pattern and recency life cycle of this most important segment as acquiring a new customer can cost up to 5x as much as retaining existing one."

Fill Knowledge Gap

"Rise of online commerce and its ability to leverage technology to understand customers created competitive pressure on offline retailers. It created a knowledge gap. Encircle Location Analytics surely give brick-mortar retailers a strategic tool and competitive advantage."

Improve Return on Investments Improve Return on Investments

Real-time Cross-Store Visibility Real-time Cross-Store Visibility

Forecast and Quick Decisions Forecast and Quick Decisions

Measure Effectiveness of Campaigns Measure Effectiveness of Campaigns

Peak hour Analysis

"After learning insights on power hour of our store, We are able to train and schedule our store sales staff optimally. Within just six weeks, number of transactions in store increased by 10% and conversion rates went up from 24% to 26.5%." Premium Chocolate Brand

Shopper Engagement Analytics

"Now, with Average dwell time metric and percentage engaged user, we can measure the in-store engagement precisely. Bounce Rate metric tell us how many visitors are abandoning our store very quickly. This knowledge will help us to identify in-store sales bottleneck."

A/B Testing of Visual Merchandise Reset

"We focus on fast-fashion. Frequent visual merchandise assortment as part of our core strategy. With Location Analytics platform, we can perform A/B Testing and understand impact of each change. Such insights help us to make quick decision to gain more opportunity and reduce loss." Fashion Retailer

Data-Driven Loyalty Program

"Our existing loyalty program has lot of blind spots. It is time to eliminate them understanding frequency pattern and recency life cycle of this most important segment as acquiring a new customer can cost up to 5x as much as retaining an existing one."

Fill Knowledge Gap

"Rise of online commerce and its ability to leverage technology to understand customers created competitive pressure on offline retailers. It created a knowledge gap. Encircle Location Analytics platform surely gives brick-mortar retailers a strategic tool and a competitive advantage."

Peak hour Analysis

"After Learning insights on power hour of our store, We able to train and schedule our store sales staff optimally. Within just six weeks, Transactions in store increase by 10% and conversion rates go up from 24% to 26.5%." Premium Chocolate Brand

Shopper Engagement Analytics

"Now, with Average dwell time metric and percentage engaged user, we can measure the in-store engagement precisely. Bounce Rate metric tells how many abandoning our store very quickly. This knowledge will help us to identify in-store sales bottleneck."

A/B Testing of Visual Merchandise Reset

Data-Driven Loyalty Program

"Our existing loyalty program has lot of blind spots. It is time to eliminate by understanding frequency pattern and recency life cycle of this most important segment as acquiring a new customer can cost up to 5x as much as retaining existing one."

Fill Knowledge Gap

"Rise of online commerce and its ability to leverage technology to understand customers created competitive pressure on offline retailers. It created a knowledge gap. Encircle Location Analytics surely give brick-mortar retailers a strategic tool and competitive advantage."

"After learning insights on power hour of our store, We are able to train and schedule our store sales staff optimally. Within just six weeks, number of transactions in store increased by 10% and conversion rates went up from 24% to 26.5%."
Premium Chocolate Brand

"We focus on fast-fashion. Frequent visual merchandise assortment as part of our core strategy. With Location Analytics platform, we can perform A/B Testing and understand impact of each change. Such insights help us to make quick decision to gain more opportunity and reduce loss."
Fashion Retailer

"After Learning insights on power hour of our store, We able to train and schedule our store sales staff optimally. Within just six weeks, Transactions in store increase by 10% and conversion rates go up from 24% to 26.5%."
Premium Chocolate Brand