Peak hour Analysis
"After learning insights on power hour of our store, We are able to train and schedule our store sales staff optimally. Within just six weeks, number of transactions in store increased by 10% and conversion rates went up from 24% to 26.5%."
Premium Chocolate Brand
Shopper Engagement Analytics
"Now, with Average dwell time metric and percentage engaged user, we can measure the in-store engagement precisely. Bounce Rate metric tell us how many visitors are abandoning our store very quickly. This knowledge will help us to identify in-store sales bottleneck."
A/B Testing of Visual Merchandise Reset
"We focus on fast-fashion. Frequent visual merchandise assortment as part of our core strategy. With Location Analytics platform, we can perform A/B Testing and understand impact of each change. Such insights help us to make quick decision to gain more opportunity and reduce loss."
Data-Driven Loyalty Program
"Our existing loyalty program has lot of blind spots. It is time to eliminate them understanding frequency pattern and recency life cycle of this most important segment as acquiring a new customer can cost up to 5x as much as retaining an existing one."
Fill Knowledge Gap
"Rise of online commerce and its ability to leverage technology to understand customers created competitive pressure on offline retailers. It created a knowledge gap. Encircle Location Analytics platform surely gives brick-mortar retailers a strategic tool and a competitive advantage."